Broken links frustrate your customers and make your site look bad. Customers will start to leave your site after waiting more than 15 seconds for a page to load. By updating your site with fresh content you can increase repeat traffic and customer satisfaction. Examine the site content regularly to ensure that it is still relevant. Does any of your content take more than 4 click(s) to get to from the home page of your site? Consider adding a sitemap or other navigation tool to improve visibility of the contents on your site. Is any of the pages on your site are missing titles? Page titles will improve your sites visibility on search engine query results. Page title, keywords, metatags, alt tags etc are important in a search engine optimization perspective.

Ensure that pixel 0,0 is mapped on server-side image maps. You can improve your site's accessibility to users with disabilities by ensuring that you use ALT tags. Did you ever checked your sites quality score ? Did you know your competitor’s site quality score? Did you ever checked your sites pagerank ? Did you ever checked your sites link popularity ? Add height and width attributes to your image tags to improve page rendering. Did you ever done Orphan Analysis to clear out unused files from your Server ? Temporary redirects can slow the performance of your server by adding unnecessary transactions. Did you know percentage of pages with Metadata on your site. Adding alt tags will provide an alternative text description of your images for disabled users or users with images turned off.

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Temporary redirects occur when a Browser requests a specific URL and the server redirects it to a different URL instead. Removing orphans from your server will help clear out unused files and free up disk space. Improving your site's usability by ensuring that users are not required to follow too many links to get to any page. All pages with a download size greater than 50 KB are considered slow. The download size is defined as the sum of all objects on the page including both text and images. Absolute URLs may point to files on your local server that users outside your network will not be able to access. File Not Found: occurs when a URL points to file on the server that does not exist. Broken Anchors: occurs when a link within a page does not work. Can’t Connect: occurs when the target server does not respond to the request from the browser. These errors are often due to a server that is down or too busy. Host Not Found - occurs when a URL points to a server that does not exist. Time Out occurs when an existing server responds but does not return the data fast enough and the browser times out.